sweater. turtleneck (similar). skirt (similar). tights. shoes.
Hello, loves! Back in October, I attended Her Campus’ College Fashion Week at Boston’s Revere Hotel. I had the best time! The event had a ton of great sponsors, like eos, Almay, and Ulta. I was given a literal ton of merch from a bunch of other amazing companies when I walked in.
The bar looked so fun, but I was still 20 at the time, so I couldn’t enjoy one of their cute cocktails. I made a cute pink sparkly pin that says “You’re Doing Fucking Great.” It’s still pinned to one of my bulletin boards :’)
Then, I entered the main event space, where I was met with, essentially, a beauty wonderland. The first thing I noticed was a pool of purple eos lip balms that people were taking pictures in (which was held together by Velcro, fun fact). To my right was a huge Ulta Beauty Studio, where attendees could get trendy hair or makeup looks done and show them off in their adorable photo booth.
eos’ booth
Next to that was a delicious booth by Chloe., a new vegan fast-food chain in Boston, where I ate a bunch of yummy chocolate chip cookies! Next, I ventured to Almay’s Cosmic Café, a spacey lounge area full of Almay products on café tables surrounded by ring lights to aid in all the selfie-taking. I could’ve gotten an ice pop there, but instead I waited in line for an Almay makeup bag and some of their Goddess Gloss.
On the opposite side of the room were Primark’s fall styles in three decorated rooms for, you guessed it, more pictures! Between the Almay and Primark attractions were rows of chairs and a small runway. Most of the seats were taken when I got there, so I stood on the left side of the runway, where I had a perfect view the entire time.
When Windsor Western, Her Campus’ CEO, introduced the show, the explained that this year’s theme was The Real Runway, so none of the models we would see were professionals. Most of the girls in the show had never even modeled before! I couldn’t even tell. They all looked like they were having the greatest time on the runway. They danced, smiled, and posed while the audience cheered them on. It was such a positive experience.
Primark’s booth
The looks on the runway were SO cute too! The show was split into three sections: Modern Nomad, Printed Paradise, and Power Pose. All three featured clothes from Primark, the second featured MATTER as well, and the last included pieces from hcxo.shop, Feminist Goods, Ali & Ariel, femininitees, and Sleep Riot. To see some of the adorable looks that were featured, check out the “runway” highlight on my Instagram!
After the show, I decided to take some pictures at Primark’s and eos’ booths since the lines were starting to wind down. Since I attended the event alone, I didn’t have anyone to take my pictures. Thankfully, everyone working the event was super sweet, and they enthusiastically snapped candids of me while cheering me on.
Overall, I had the best time at Her Campus’ College Fashion Week! I’m upset that I never knew this event existed when I was in my earlier years of college. If Her Campus brings this event to your city next fall, I would definitely recommend attending.